Make Sure Your Labels Follow These New Guidelines From the TTB for “Serving Facts” Statements
In 2007, the TTB issued Notice No. 73, a proposed rule entitled “Labeling and Advertising of Wines, Distilled Spirits and Malt Beverages”. That rule proposed an amendment to the current TTB regulations that would allow for optional content labeling similar to the nutrition facts we have for many other food products.
The TTB hasn’t issued the official rule yet. But, two weeks ago, the TTB issued Ruling 2013-2. This ruling sets out some interim guidelines for the use of optional “Serving Facts” statements on labels pending the actual issuance of the Rule.
In addition to offering clear guidance on the required serving sizes for Wine, Malt Beverages and Distilled Spirits, and cementing the already stated rule that calories, carbohydrates, fat and protein must be disclosed.
Anyone interested in including serving facts statements on their labeling should definitely examine the sample statements included at the end of the Ruling linked above.